Want to Know the Biggest Mistakes Most People Make In Creating a Website?
Thanks to the incredible possibilities Internet has created for us, everybody is now able to make a website from scratch. Since many people are joining the World Wide Web community every single day, the number of opportunities for running an online business is also growing.
More people decide to create a website for one purpose: making a living on the Internet. They assume that an Internet business normally gets up and running much easier and faster than the traditional (offline) one. On top of that, a business website could reach more prospects, 24 hours a day. So, there will be no limitation on both time and place for a web business in comparison with the traditional model. Not to mention that the startup capital for an online business could be suitable for any kind of budget and the maintenance costs are far lower than the offline type.
On the other hand, there are thousands of ordinary people running their online businesses from the comfort of their homes earning 4, 5 or even 6 figures income every single month. I am talking about tons of success stories about powerful and popular websites that have been created based on some simple, yet unique ideas and now generating a nice and solid income for their owners. Isn’t that cool?
It Is TOO Good To Be True, Right?
While we cannot deny these real case studies, we cannot either ignore this fact that getting rich quick doesn’t exist. Having the right mindset before creating a website plays a very large role in your future success. Many people just build a website and expect to get fast results. Unfortunately, they don’t get desired results very quickly. The bottom line is that they become frustrated very soon and decide to quit.
What most people don’t seem to understand is that they have made the same biggest mistakes over and over again. Just if they knew what the mistakes are, they would have probably avoided them. So, the very first thing most people should know in creating a website is finding out the common mistakes many beginners make. That way, you would be able to act more carefully and try to not repeat those mistakes.
5 Biggest Mistakes Most People Make In Creating a Website
Basically, the number of mistakes a beginner could make is a lot. As a matter of fact, you cannot avoid them all. Fortunately, some of them can help you improve your business through testing and analyzing. On the other hand, there are some other big mistakes that can cost you a lot, both in time and money and you should only avoid them. Period! Otherwise, your chances of success will be very low.
1. Choosing a Very General Topic For Your Website:
Believe it or not, this mistake is the biggest and most common mistake many beginners can make. They select a very broad topic for their websites trying to cover everything under the sky. To put it simply, they try to build a site like Yahoo.com or About.com. Not only this mistake would confuse the audience of the website, but also it would be a tough job for the owner to provide content for its readership due to the heavy competition and also information overload.
Instead, you can go for a specific topic representing a niche market for attracting targeted visitors. That way, you would not need to worry about the competition, providing content and converting prospects to customers.
2. Selecting the Over Saturated Topics Such as “Make Money Online”:
Sometimes, I cannot believe that there are so many websites around saturated topics such as “make money online”, “Internet marketing”, “blogging” and so on. I really wonder if they make any money from their sites and blogs. But let me give you an advice:
Don’t even think about creating a site around those niches unless you have something new to offer and have become successful in this field. I mean I have seen tons of websites about “make money online” and I guarantee that they don’t even make a single dime from their online businesses. Why would you want to bother yourself reinventing the wheel?
There are literally hundreds of high quality, popular and successful resources that are considered as authorities in these niches. Can you compete with them? I mean, let’s face it: I have seen huge number of websites about getting traffic while they just get 5 visitors a day. There are thousands of web pages about building a website and when you check their web pages, you would realize they don’t know what they are talking about. Did you get the picture?
This mistake can cost you a lot of time and even money. Unfortunately, these people get frustrated very soon and quit immediately before even discovering the main reason of their failure.
Instead, they could have built a very successful website based on something they are knowledgeable or passionate about. Just sit down, get a pen and paper and list what you like, know and can. Then, select the best topic and start generating ideas around that. After that, you want to research the market and find out if there is money to be made in that market. If yes, you’re good to go for a profitable website.
3. Getting FREE Stuff Such as Domain Name & Web Hosting:
I cannot stress enough how important it is to have a professional website. Like I said, your website is your online business. You should treat it as a real business. Why do you want to skip the most essential tools and expect good results? One of the biggest mistakes most people make is getting a free domain name and hosting.
If you are probably on a tight budget. It’s fine. I understand that fact. But please, take this as my previous experience: a free domain name and web hosting can cost you more than a real paid one. Trust me, I have made the same mistake before. It is not worth it.
First off, your visitors would not consider you as a real business by looking at your domain name. You need to look professional. Second off, you would not have full control over your free stuff. Once the provider decide to shut down their service, your business would be gone forever. It has happened to many small businesses that had created their websites on free stuff.
Instead, you can go for a pro account and get real paid domain names and hosting plans. That way, you would not risk your business and have full control over your own stuff. Also, bear in mind that your audience would regard you as an expert and take your recommendations more seriously which means profit.
You can always get those free stuff for testing the market and even some other reasons like branding and promoting purposes. That’s why I have published a video on this website showing you the free resources. I am not against that. However, you can get actual domain name and web hosting for very cheap prices. If I were on a tight budget, I would prefer not to start until I got financially better.
4. Pushing the Visitors To Buy Something:
We all know that the main goal of creating a website is making money. That’s true. We also know whether we sell our own stuff or other people’s, visitors must take action and buy something which would end up bringing us profit. But, do you think people would act if you push them to purchase something? I doubt it!
More specifically, if you have an affiliate website promoting the merchant’s products and services, your job would be much tougher. Because you should convince the visitor to buy something you don’t personally own. I know it is really hard. But, what many beginners don’t seem to understand is that people don’t like pushing. You cannot force them to do anything. Even if they are in the mood of spending money, as soon as they notice you are promoting something heavily, they would immediately ignore it and leave your website. That’s why 95% of affiliates fail.
Instead of selling, you can presell by providing helpful content to your visitors. This concept applies for any model. Whether you are the merchant or the affiliate, you should give value to your visitors by providing them with useful information that help them learn more about the product. That way, the prospects would give you more credit by considering you as an expert or even authority in the market. The bottom line is that they would take your recommendations very seriously. Guess what?! They act and purchase the product making you tons of affiliate commissions even if you didn’t ask them to buy anything. You see how simple that is!
5. Not Tracking and Analyzing the Results:
To be honest with you, only 1% of website owners track and analyze the results they gain from their web pages. This mistake is so common that can even stop you in this process and make you quit. How could you find out what works and what doesn’t? I mean, if you have made a sale, you must know the source of that action. That way, you would be able to improve that source and make more sales.
Tracking and analyzing is not that complicated. Today, you can run a third party tracking program on your website that does all the work for you. Instead, you just log in and check out the stats. If it’s reliable, you will be able to analyze the results, test new stuff and compare the results. Remember, only through tracking, testing and analyzing, you would be able to get good results. Fortunately, there are really a ton of good tracking resources and guess what?! One of the most powerful programs is absolutely FREE; Google Analytics.
I guess I have covered the biggest mistakes one can make in creating a website. Now, it is your turn to make a decision and see what you have done so far and what you must do. Trust me, don’t just overlook these mistakes. If you have read between the lines, you will understand what I exactly mean. Hope you find it helpful.
Your Success is My Concern!