In this model, you do not need to worry about the unwanted costs. You are assured to get the certain amount of clicks you have paid for. So, this method can create a high traffic flow to your website in a very short period of time.

PPC can be used on search engines, advertising networks and content sites such as blogs. So, as you see, the resources are unlimited; you only have to learn how to control your PPC Marketing.

Pay Per Click Advertising should be always considered as an important option for every site owner. Here are the top 3 reasons why PPC is so powerful:

1. The Traffic is FAST.

Almost everyone could create a PPC campaign very quickly and it would be up and running in a matter of minutes. No other method is as fast as this one. PPC is also a very good resource for quick testing a new website or product.

2. The Traffic is Unlimited.

There is no limitation on how much traffic you would get. As far as your budget allows, you could promote your websites and attract tons of real visitors to them. Just find relevant keywords to your web page and bid on them or locate related websites to your topic. You see, the traffic is unlimited. And the most beautiful part is that you can control how much you are willing to pay for every single click.

3. The Traffic is Targeted.

Nothing is more important than targeted traffic. When it comes to PPC, it is crucial to bring high quality and targeted traffic, real visitors that are looking for a solution which your website is offering. That´s how PPC works. Putting your ad in front of people who themselves are desperately looking for an answer to their queries. It is called a targeted traffic.

Even if you place your ad on websites where people are stumbling upon and browsing, your ad should be related to the topic of those websites and demographic of their audience. That way, you could attract their attention with your advert and drive them to your web page directly.

The Basics of Pay Per Click Advertising

Before we move on, you need to know some basics about PPC Marketing. I have laid out the most important and fundamental facts about Pay Per Click Advertising. Here you go:

1. Normally, there are 2 types of advertising campaigns; Search-Based and Content-Based PPC Marketing.

Search-Based is a keyword-targeted campaign that allows you to select and bid on some certain keywords, adjust your Cost Per Click (CPC) and drive traffic to your website. That way, your ad would have the chance to be shown whenever a searcher puts that keyword in the search engine.

Content-Based is a placement-targeted campaign that enables you to place your ads on blogs and websites. In this case, your ad would have the opportunity to be displayed on the related web pages to your website topic. Again, you can control your CPC here.

2. The very next step is to determine the language and location of your targeted visitors. It plays a very large role in your marketing efforts if you identify and select your targeted customers carefully.

3. Next part is the Ad Creation process. Whether you are going to go through the Search-Based campaign or Content-Based, it is crucial to create an attractive ad copy.  This is the section where the magic begins. So, be as creative as possible and put yourself in your customers shoes. Here are the basics:

Ad Headline or Title: Write something eye-catching and interesting, but at the same time appropriate and relevant. That way, your ad would stand out of the crowd and attract the attention of your prospects.

Ad Description: This segment of your ad copy is the space where you describe more about your website or product. Be informative and call to action. It means that in the first line you tell more about the features and benefits of the website whereas in the second line, you call the reader to action and persuade them to click through.

Display URL: It is the URL Address of your website home page. Again, relevancy matters even in this section. If the website is more than 2 words, it would be a good idea to capitalize each word. This part helps a lot especially for branding purposes.

Destination URL: This is the exact address of the web page where people will land on after clicking through your ad. That´s why it is called Lading Page and plays a very large role in PPC Marketing. This page should be as relevant as possible to your Ad Copy and so compelling that entices the visitors to take the needed action such as sign-up, download or purchase.

4. After creating your ad copy, next job is to choose the relevant keywords or related websites based on your campaign type. This part is very crucial because you are going to predetermine who will see your ad. If you choose the right keywords for your website, then your ad will be exactly triggered when people search those keywords.

Similarly, if you locate and select websites that are closely related to your site topic, then you will have better opportunity to get as targeted visitors as possible.

5. The final step is to set a certain price for every single click and your daily and monthly budget. You want to bid for your chosen keywords or placements and determine your maximum price you are willing to pay for each and every click. That way, you would not worry about paying more than your desired budget.

You, as an advertiser, are going to bid high enough to place well in the listing but still make a profit.  But, you have to be careful and do not bid more than you can afford.

So far, you have learned some crucial basics about Pay Per click Advertising. Now, it would probably a good idea to find out the best resources where you can get started, create and run your PPC campaigns.

Best Pay Per Click Search Engines:

There are dozens of popular search engines out there that allows you to run PPC campaigns, but in my personal point of view, here are the best ones. So, I would prefer to stick with these search engines:

• Google AdWords
• Microsfot adCenter
• Yahoo! Search Marketing

Best Pay Per Click Advertising Networks:

If you are planning to advertise on other websites and blogs on your choice, then you need a PPC (CPC) Advertising Network. I have searched a lot on the Internet, found a lot of CPC Advertising networks, joined them and given them a try. Only a few of them worked great for me. Here are the best ones:

• AdBrite
• AdToll
• BidVertiser

You see, there are tons of tools and resources that help you get your site up and running in the advertising world. And if you are looking for a powerful PPC campaign building tool, then I highly recommend you to check out SpeedPPC. But before that, read this article: SpeedPPC Review.

Finally, if you feel you need more information, tips and tricks about Pay Per Click Advertising, I have suggested here the top 2 guides out there. Check them out, too!

• The Definitive Guide to Google AdWords – From Perry S. Marshall
• PPC101, Pay Per Click Starter Course – From Search Engine College

Hope you find this post helpful and informative. If you want to get more information, subscribe to my Blog RSS Feed. You do not want to miss any post here, do you?!

To Your Success!

Hooshmand Moslemi

In fact, SEO is so powerful that can bring a lot of visitors to your website. It is, by far, the most effective methods because of these 3 obvious reasons:

1. The Traffic is FREE.

You don´t need to pay a dime for getting visitors through this method. So, this traffic is not based on pay per click, pay per impression, pay per view or anything like that. You will get tons of visitors at absolutely no cost.

2. The Traffic is Unlimited.

Actually, there is not any limitation for the volume of traffic. Because the search engines are the most popular places for people to find websites, so there is a big crowd looking for your website via search engines. Since you won´t have to pay anything, then there won´t be any budget restriction that would limit the traffic volume. The traffic is there and most of it can be yours.

3. The Traffic is Targeted.

Like I said before, people usually go to the search engines to find something by searching a specific keyword and see the results. So, if you optimize your website in a way that would come up in the search results, then chances are that people would see your website and find what they wanted. So, this traffic is called targeted and converts better. It is your visitors that decide to visit your website and are aware of this fact.  

With that being said, it is too important to know the basics of SEO and implement this strategy when you are building your website. Although, this step is a part of marketing a website, but it should be started from the very first steps of building a website. It might even begin at the Brainstorming phase. 

The Basics of Search Engine Optimization

First off, I need to admit that SEO is not a simple technique. In fact, it can be regarded as a complicated technology being instructed by professional experts and adopted by industry consultants. Since the rules are always changing, there need to be authority resources updating the needed information and strategies. So, you need to know that SEO is a very complicated science.

OK, I know that you may have been a little bit confused or disappointed. Well, don´t be! Basically, you don´t need to be a guru in this case. I promise if you know the basics of SEO and implement them properly, you will get great results. While learning the latest SEO strategies is always recommended, but it would not be necessary to know every single technique in order to get a lot of traffic to your website from this method.

All the SEO you will need to know is about a few points. Just learn the basics and implement them. Period!

SEO Basics:

1. The fist step is in the Brainstorming phase. Do you remember that I told you to choose some keywords that are high-demand and low-supply? Well, if you have done it properly, you have already passed the first step of SEO. You need to optimize your web pages around those keywords and key phrases, terms that are not too competitive. If you choose a very competitive keyword, you will have minimal chances to come up in the first page of search results. Bear in mind that showing up in the first page is too vital.

As you may remember from the Niche Finding step, you´d better choose keywords with a reasonable amount of demand meaning more than 100 searches per day and also zero-to-low competition meaning under the 30,000 web pages. That way, your job will be much much easier. Choose the most high-demand keyword as your main keyword and write down the other relevant keywords.

2. Next job is to register a domain name including your main keyword. Remember, it helps search engine find your website better and figure out the main keyword of your website. They would index it in their database, connect your site to those keywords and display it in the search results.

If the domain name is taken, don´t panic! There is still hope. You can use your keywords in the URL Address or Sub-Domain. It would work, as well.

3. Putting the main keyword of a web page in its “Title Tag” is the next step. The Title Tag is the name of your page and looks like this in your website HTML code in the “Head” section:

<title>The Title Of Your Web Page</title> 

Title Tag helps both visitors and search engines figure out what your web page is about. So, it plays a very large role in the SEO technique.

4. Inserting your keywords in other HTML Meta Tags is another SEO basic. As I said before, Meta Tags are some HTML codes inserted in the Head section of your web pages. The most popular ones are Meta Description and Meta Keywords. Put your keywords in the Meta Tags in the right way.

5. Now, it is time to put your keywords in the body of your web page. The first element is your Headline. Adding your keyword in the Headline and at the very beginning of your website is a good sign for your visitors and search engines. Then, use your keywords in the text of your content. You can and should put it as bold, italic and other colors, too.

6. Finally, you have to get some backlinks from other websites with an Anchor Text. Anchor Text is a visible hyperlinked text on a website. For instance, instead of inserting http://www.makeawebsitenow.com, you could use an Anchor Text like this one: Make Your Own Website and point it to that URL Address. That way, both people and search engines would get a better picture of the inserted link and follow it right to the web page.

Something that you should consider all the time is that don´t ever try to cheat search engines by overdoing something or overusing your keywords in your text. If search engines find it out, which they definitely do, they will consider your web pages as SPAM, punish you and ban your website from their database. Then, you will no longer have any single chance to come up in the search results. That way, you would miss a great opportunity. So don´t do it! 

You see, these are the basics of SEO that you should learn and implement. So, it would not seem to be hard if you know what to do. Trust me, if you take the above-mentioned tips into account and use them in your site building process, you will get tons of FREE and targeted traffic. So, don´t overlook this method!

To be honest with you, there are a lot of tips and tricks about Search Engine Optimization that I don´t know and I don´t think I would need to know. But, the choice is yours. You can move forward and learn more about this great technique. But, please get the information from reliable resources; places where give you the right SEO tips and advice. SEO Lab is one of those reliable resources that I highly recommend, because I have personally tried it and got great results. I hope it helps you, too.

Stay tuned and get more tips and tricks by subscribing to my Blog RSS Feed. You would not want to miss any single post, would you?

See You!

Hooshmand Moslemi