Website Design

5 Essential Elements Of a Squeeze Page

Posted on by Admin

A Squeeze Page is actually a type of landing page where your visitors opt-in and become your subscribers by giving you their information including email address.

No matter if you are selling your own product or others’ on the Internet, a squeeze page is a must-have page on your website and you have to create a one if you have not done it yet.

Making a squeeze page may seem a little challenging due to copy writing and technical stuff. But, if you know some essential elements of an opt-in page, you can even create your own without any help. Remember you should have a list of targeted subscribers in order to get rapid results in online marketing. As they say: “The Money is in the List!”

5 Essential Elements Of a Squeeze Page

Here, I’ve illustrated the 5 essential elements of a squeeze page. You don’t need to be perfectionist in every single of them, but take some standards into account:

5 Essential Elements Of a Squeeze Page

1. The Headline:

Perhaps, this is the most important element of your opt-in page where you catch the eye of your visitors, grab their attention and entice them to stay and subscribe.

What you need to tell is important in your headline, but how to tell it is also crucial since the first impression matters. Here are a few examples that may increase your opt-in rates:

  • FREE Report Reveals:…
  • Learn How I’ve Lost 25 Kg…
  • Discover the Exact System I Use to…
  • The Top 7 Tools I…
  • Little Known Ways to…

2. Benefits:

After you succeed in making the first impression and keeping the visitor on the page for a longer time, you might lay out the benefits and answer their question: what’s in it for me?

  • It could be an image of a free report or eBook you’re giving away plus a few benefits in bullet points stating clearly the advantages of subscription.
  • It could be an audio that tells the main benefits and encourages the visitor to opt-in.
  • It could also be a short video that shows the benefits of joining and ends with a call-to-action message.

Whatever it is, it should be short, straightforward and impressive. Remember you should match the benefits of your offer with your audience demand!

For example, if they are looking for some marriage advice and they stumble upon your opt-in page, your headline and benefit section should match each other and be relevant with the audience issue or need; something like “Discover How to Strengthen Your Relationship!”, not something like “Learn How To Become Healthy!”.

3. Call-To-Action:

The Call-To-Action (CTA) part is one of the most effective elements of a squeeze page, a place where you tell your visitor what to do. Bear in mind that human being needs to be instructed and guided to do something, and CTA in an opt-in page is the element that does the job and helps convert a visitor to a subscriber. Here are a few examples of a good call-to-action:

  • Get FREE Tips, Tricks & Guides!
  • Download the FREE Report Before It’s Gone!
  • Grab Your FREE Copy of the…!
  • Achieve Financial Freedom!
  • Find Out More About the…!

Keep in mind that you might tell your visitors to enter their information such as name and email address in the form below! That way, you would increase your page conversion rate by an appealing call-to-action.

4. Opt-in Form:

It is the box where people enter their information and subscribe. This section should be big and visible combined with the Call-To-Action feature. Basically, the more field you put, the less conversion rate you’ll get because it requires more from the visitor. Bear in mind that the subscription should be fast and simple!

The opt-in form must be provided by your autoresponder which includes a specific code that takes care the technical job. However, you can add some fancy and create an attractive opt-in form.

The submit button is very crucial in this part and should include the Call-To-Action characteristic, too. Here are a few examples:

  • Get FREE Instant Access!
  • Count Me In!
  • Let Me In Right Now!
  • Send Me the Report Now!
  • Download the Video Right Away!

5. Footer:

Last by not least, it is the footer section where you normally put some segments such as privacy policy, disclaimer and copyright notice. Here you can also add a link to your website about and contact pages as well. Just bear in mind that the footer is there just for legal purposes, so you don’t need to do something fancy here!

That’s it! The 5 essential elements of a squeeze page is briefly laid out. If you consider them while designing your own and implement them properly, you should be on your way to collecting email addresses and building a huge targeted and responsive list.

Secret Tip #1:

If you have noticed, the word “FREE” is very magical and you may use it as mush as possible in your copy including headline, benefits, CTA and submit button. It really helps your page boost its conversion rate.

Secret Tip #2:

I would personally recommend using WordPress for creating your squeeze pages. This simple WordPress plugin allows you to build unlimited number of high converting squeeze pages in just a few minutes.

Click here to check out the plugin right now!

What’s Next?!

Now after you have learned the 5 essential elements of a squeeze page, it’s your turn to get started and build your powerful opt-in page as soon as possible. If you want to become a successful web business owner, you should add email marketing to your promotional channel and build responsive email lists.

Designing Your Website

Posted on by Admin

Designing Your Website is the main step of building a site process meaning you have to create a site layout and publish it to the Internet. It can be considered as an art, which you will be making a website both user and search engine friendly.

You have to organize and manage the contents of your website by categorizing, dividing and labeling them. That way, your visitors can easily see, locate, find and read the information on your website and also search engines can simply find and crawl your web pages in order to index them.

Your website should be designed in a way that entices and encourages the visitors to do what you want them to do. That action can be a simple click, fast download, a signup or a sale. No matter what that action is, you want to convert your visitors to desired users such as members, subscribers or customers. A well-designed website has a high conversion rate meaning that a great percentage of the visitors are converted to desired users.

In order to design a good website, you need to consider the following points:

1. Divide Your Website Into Different Web Pages!

Dividing your website into a number of web pages is the first thing you should think about before designing your website. You would not want to put every thing on the main home page, right? That said, you should break your website into several sections, each is designed for a specific purpose.

There are 2 types of web pages you will consider:

General Web Pages: These are web pages like Home, Contact, About, Advertise, Privacy Policy, Terms & Conditions and so on. These kinds of web pages are necessary for any type of website. Once created, you don´t need to update them all the time. A link to each and every of these web pages should be put on every single web page.

Specific Web Pages: These are web pages that are about a particular topic or sub-topic of your website. In other words, these pages are your fresh content, something that you will be adding more regularly.

2. Build a Layout As Your General Site Template!

You need to build a layout for your website that will be followed as a template. It is an important factor for being remembered by your visitors. It would be complicated if every single web page of your website looks different.

3. Create a Nice Header & Footer!

A nice header and footer would make your website look more professional. In your header, you would put your website logo and probably other elements. In the footer, you would add other components, as well. Like I said before, you need to have a site layout and it might always contain the header and footer.

4. Make a Beautiful Logo!

Your logo would reflect your website or brand name. Spend some time and create a good-looking and meaningful logo, including your site or brand name. As you may know, people always look at the logo and it can easily be remembered, if designed carefully. Your logo could be a simple image, a nice graphic or just letters such as your site name. Remember, your logo might fit your site layout. In other words, your logo and your site template could complete each other.

5. Build an Easy-To-Use Navigation Bar!

A navigation bar is another necessary component of your website. It is the section where your visitors look at in order to locate and find the various parts they need. A typical navigation bar should contain a list of your web page URLs, a search function, and other available categories of information in a particular content area. This bar should be placed in a right position meaning that everyone could see and locate it. Your website navigation bar might fit the general template, as well.

6. Add Your Content In the Right Place!

Your content is your website core element that attracts visitors and search engines. So, you should put it in the right place of your web page. It must be both user and search engine friendly. For instance, avoid putting your main content in frames. Texts, Graphics, Audios and Videos are different types of content that you will be adding to your web pages. Try to match them all with your general website template. In the next posts, I will be talking more about creating and adding content to your web pages.

7. Make Your Website More Functional!

It is an important factor especially when your visitors are going to use your website. It should work well. If you are offering a service, it would be functional. People don´t like getting error messages on your web pages. Always check your site functionality and solve possible issues. Moreover, try to build a site that uploads very fast. Your visitors don´t want to wait too much to see your website. It might be accessed simply and quickly. Avoid using annoying elements such as Pop-Ups or Pop-Unders. Trust me, your visitors would hate them.

Designing your website is not a simple process. It can only be improved through testing and tweaking. The above-mentioned points are just a few important elements you have to consider before designing your site. But, there are more facts, as well. Since you have got only a few seconds to make a good impressions on your visitors and keep them staying longer on your website, then your site design plays a really big role in this situation.

Whether you will be designing your site by yourself or hiring someone else to do it for you, you would not want to underestimate this step of your online business. Trust me, if you put more time and money on your project particularly on this part, it will pay off. An attractive website can always help your business stand out from the crowd.

In the next posts, I will get through this step in more detail. So, stay tuned and get the latest posts by subscribing to my blog RSS Feed!

To Your Success!

Hooshmand Moslemi